Sensing the need to transcend the outdated projector-based systems that have been the industry standard over the past 120 years, Samsung is prepared to play a starring role in delivering the most advanced graphics and refined production techniques and defining the “cinema of the future” with its new Cinema LED Technology called “Onyx”. By bringing the visual power of LED picture quality to the big screen, Samsung Onyx offers viewers more powerful, compelling and memorable content. Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinematic content with true black colors. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx ensures movie content like never before.
Star Cinema Grill is happy to introduce the 46 ft. (14m) wide Samsung Onyx p3.3 Cinema LED on June 20th at their newest location in Richmond, Texas. Star Cinema Grill Richmond/Katy is the company's most advanced and luxurious theatre to date and serves as the model concept going forward. This is the first Samsung Onyx p3.3 Cinema LED in the Western hemisphere and only the second in the world. We can't wait for our guests to experience this truly amazing cinema technology.